DODGING THE
SMOKE
A group of ambitious friends, driven to push their own limits, while upholding their values and taking care of each other. Finding the art of biking.
Showcasing their talent and a spirit shared by Bruut and Vans, we created this poetic portrait of Tega’s friend group riding around Amsterdam. The new generation, dividing odds, showing strength and a perspective for the future.
With just 5 man strong, we created this campaign from scratch.
CREDITS
Production, concept and execution by C’est Ça.
Client: Bruut & Vans
Production Company: C’est Ça
Written & directed by Dapper Bruijn
Production: Yasmina Azhoum & Elise Kolff
DP: Sander Pieters
1st AC: Tristan Adelaar
Edit: Sander Pieters
Soundtrack: Remo Faber
Colour: Sander Pieters
Voice over written by Raoul Karadag, Dapper Bruijn & Sander Pieters
Voice over: Tega Ubiebi
Special thanks to the riders who came to figure.
