THE WEIGHT IS
OVER
Embracing the absurdity of this extreme feat by PAL Sporting Goods, we created a campaign launching their 650 gsm heavy weight outfit.
Enter the PAL Laboratory. A clinical habitat for expertise and knowhow, with a utmost respect for the art of needlecraft and a desire for pushing the limits on what is possible within creating garments.
Our talent, in dire need of feeling heavy, came to PAL as a last resort. Desperate for a garment which would make him feel heavy enough to harness life’s obstacles. However, be careful what you wish for.
CREDITS
Production, concept and execution by C’est Ça.
Client: PAL Sporting Goods
Creative director: Yasmina Azhoum
Production Company: C’est Ça
Executive producer: Raoul Karadag
Lead actor: Neil Claes
Lead actor: Max de Huut
Lab worker: Mai-lin Haanstra
Lab worker: Andre Morgan
Written & directed by Dapper Bruijn
Producer: Raoul Karadag
DP: Sander Pieters
1st AC: Gijs Bijl
Gaffer: Daan Strampel
Set sound: Ralf de Krijger
Set photography: Katariina Kärki
Styling: Yasmina Azhoum
MUAH: Dani Fuerza
Edit: Dapper Bruijn
Colour: Sander Pieters
Sound design & mix: Sam Walvisch, Public Audio Amsterdam
VFX: David Velt
Special thanks to Vigics & Cinesupply.
